Sean 'Diddy' Combs' I Am King Wins Fragrance Foundation 2009 FiFi(R) Award for Fragrance of the Year Men's Luxe

Sean John I Am King took home top honors at the 37th Annual FiFi Awards hosted by The Fragrance Foundation at The Downtown Armory in New York City. Sean John's second men's fragrance, I Am King, was named Fragrance of The Year in the Men's Luxe category. Combs took home the same award for his first men's fragrance, Unforgivable, in May 2007.

"To receive our second award for Fragrance of the...

Sean 'Diddy' Combs Reveals New 'I Am King' Fragrance Image on Times Square Billboard

Sean "Diddy" Combs' newest men's fragrance, I Am King, takeovers the largest billboard ever to hang in Times Square.

Sean John's "I Am King"

Sean Combs latest men’s fragrance, will be launched exclusively at Macy’s in December before rolling out to wider distribution in February.

Be Unforgivable

The right perfume can change a person's perception about themselves and the way they are seen by others.