Halle Berry Inks Perfume Deal With Coty
Academy Award-winning actress Halle Berry, has signed a scent development deal with Coty Inc., which will involve her in the development of a fragrance portfolio as well as appearing in its advertising.
The first products from the partnership are expected to hit stores globally in spring 2009. First launching in department stores, such as J.C. Penney, before moving into the mass market, Women's Wear Daily reports.
"Halle is an iconic actress and symbolizes beauty to many generations," Coty Beauty U.S.' senior VP of global marketing, Steve Mormoris, said. "She adds another dimension to the celebrity fragrance market. Halle has always been a little more mysterious, not quite as open with her personal life as some other stars.
"Her fragrances will allow her to present another facet of her personality to her fans."
Berry has served as a Revlon spokesmodel since 1996, and her deal with Coty struck Revlon's management by surprise Thursday morning.
The terms of Berry's deal were not disclosed but deals of this nature usually include $3 million to $5 million up front, with a royalty of about 5 percent, according to industry sources.
