Keyshia Cole New Face of Luster Products

By: Errol Mars

Cole, personally unveiled Luster's Pink Brand Smooth Touch Limited Edition relaxer kits featuring her image in front of a crowd of several hundred guests.

Cole, a platinum-selling R&B recording artist and reality television star, has endeared herself to fans of all ages and resonates with the Pink Brand Smooth Touch target audience, women 16 to 24 years of age.

Cole, personally unveiled Luster's Pink Brand Smooth Touch Limited Edition relaxer kits featuring her image in front of a crowd of several hundred guests.

"When we were thinking about the image and benefits of Smooth Touch(R), Keyshia Cole was a perfect choice," said Jory Luster, president of Luster Products. "It was important to us to work with someone who already had success and visibility, but also could relate to our target and be someone they would want to emulate. Keyshia is young, talented, beautiful and has an electric personality. She's perfectly represents the woman who uses Smooth Touch(R) products."

Luster's(R) Pink(R) Brand Smooth Touch(R) line of hair care products will arrive in stores this summer.