Sean Combs 2007 FiFi Award

 

Sean 'Diddy" Combs has won the 2007 FiFi Award for Men's Fragrance of the Year for his cologne "Unforgivable." Combs becomes the second black person after Michael Jordan to win this award.

For the first time in the last decade, a men’s fragrance took the top spot as the number one new launch for all fragrances for 2006. "Unforgivable," generated about $80 million in retail sales last year industry sources report.

Combs came out ahead of industry heavy weights Ralph Lauren and Calvin Klein to win the award.