Sean Combs' Unforgivable at the NYSE

 

Federated Department Stores & Estee Lauder Companies celebrated the successful launch of Sean Combs' Unforgivable at the NYSE. Unforgivable, the fragrance by Sean Combs' , has been the No. 1 selling fragrance for men since its launch on Feb. 10.

This morning Combs, Federated Department Stores Chairman, President & CEO Terry Lundgren, and Estee Lauder Companies President & CEO William Lauder, were on hand to ring the opening bell at the New York Stock Exchange. However when it came time to ring the bell there was no Combs. Combs did manage to make it for the CNBC Squawk Box interview right after the opening bell.

Estee Lauder partnered with Combs' Sean John company, to develop and market the scent. The beauty products company says it's the best fragrance launch its seen in years. Sales of Unforgivable are averaging $1.3 million to $1.5 million a week when most successful fragrance launches usually average around $650,000 a week.