Sean 'P. Diddy' Combs Gets His Woman

Penelope Cruz New Face of Sean by Sean Combs

It was rumoured that Combs was trying to get Ms. Cruz to be the face for his women’s line earlier this week. Well that rumour is now confirmed.
Yahoo News reports that Combs and Penelope Cruz were spotted in several Manhattan locations yesterday being photographed by famed fashion photographer Peter Lindbergh for the advertising campaign to launch the Sean by Sean Combs women's collection. The 2-day shoot, which features Ms. Cruz as the face of the Sean by Sean Combs women's collection, will depict the Spanish Beauty and Media Mogul as they escape the paparazzi in various locations throughout the New York City.
And Yahoo adds that in a case of life imitating art, the couple attracted the attention of many 'real' paparazzi, along with hordes of fans and autograph-seekers.
Penelope Cruz was previously the face of Ralph Lauren.
Sean Combs won the Menswear Designer of the Year award from the Council of Fashion Designers of America in 2004. His company Sean John has annual sales of US$400 million.
The new line was in part designed by Jenny La Fata, vice president of design for Sean John's women's apparel. La Fata, is said to have had limited input with the holiday collection, but will design the spring line with Combs.